Aspects of Branding
The old definition of Brand states that any sign or symbol which differentiates one product from another comes under the heading of brand. But the contemporary definition...
Consumer dogmatism
Consumer dogmatism conceptualizes the degree of rigidity versus the degree of openness. It is also considered as close mindedness versus open mindedness. This concept simple...
Why marketing plan is important in setting up a new venture?
Setting up a new venture is never too easy. It’s the task which is filled with complexities. It starts up with the identification of the marketing gap which is uncovered...
Company’s microenvironment for Marketing
Those factors which exist in direct link with the company and very close to it , that affects the company’s ability to provide the value and maintaining the successful...
What is Just noticeable difference ?
Just noticeable difference which is also termed as differential threshold conceptualizes the identification of the difference between the two similar stimuli. Its relation...
Marketing research (primary and secondary)
The organized way of designing the process and analysis made for the purpose of getting the information that is in relevance with the particular marketing situation is termed...
How family life cycle affects the consumer buying behaviour
Every day of the consumer starts up with different and new experiences. He gets interacted with innumerable people around him daily which results in learning that shapes...
Brand architecture
Brand architecture which is also termed as brand structure explicates the meaning of the Brand in much more broader way by creating and organizing the strategic relationships...
Meaning of colours in advertising
Colour means a lot in marketing. Be it the packaging of the product (which is the first touch point for the consumers), positioning of the brand in the minds of the consumers...
Transit Advertising
The meaning of transit in English language refers to any equipment which provides the facility to the passengers or any goods helps in movement. so Transit advertising ...
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