A name one can associate oneself with. The concept of branding is of great importance in making the customers perceiving the brand as different. A source which one can associate with. A credible source which keeps their promise in providing values to the customers which does not only help in meeting the expectation level of the customers but also vouches for delivering the value in a way which goes above expectation levels and make the customer delighted. Brand behaves as a valuable asset for the company, which can be cashed in at the time of sell. Brand is immortal it resides in the mind of consumers forever, it never dies.

Every human response is change to the others. One person hails the new belief which is created by the stimuli, with knowing the fact it is contradicting to his existing belief. While other shows some rigidity to such change. Those who welcome the change are considered to be the open minded person and those who are reluctant to it considered to be close minded. It is a very important concept from the marketing point of view especially when it is the matter of strategic application of this concept from marketing perspective. Those people who are low in Consumer dogmatism, which simply symbolizes the open mindedness of a person, are considered to be the innovators. They react positively to the products which are new to the market. Those products which are filled with innovation are hailed by such type of consumers and they are usually considered to be  less brand loyal with less perceived risk makes them high risk taker. Such types of consumers shift their brand preferences in a very short span of time. While on the other hand consumer with high dogmatism tends to be more brand loyal. They stick to only one credible source of value provider and do not want to incur the risk of changing the Brand. Such consumers are low in innovation.

The plan moves on to do the situation analysis for the business. In which market is defined for the business .The analysis of the marketing different situation is made, and then it’s the SWOT analysis which helps the entrepreneur to determine the strength, weaknesses, opportunity and threats. It also explains to the entrepreneurs the ways to transform their weaknesses into the organization’s strength. Analysis of the competitor’s product offerings is also made with the help of competitor analysis. This explicates the competitor’s standing in the market and also the strategies which they are following. Monitoring of the marketing activities is done by comparing the expected results of the sales level with the actual sales level of the business product and also the performance of the sales force at every region can be very helpful in monitoring the performance. By explaining all the elements, which is required in order to make a marketing plan. It is quite clear that without the clear understanding of the market scenarios, one wouldn’t really be able to set up a successful venture. Because it’s the marketing plan which helps in letting the entrepreneur understand regarding the true facts about the market and the feasibility of running the business in that particular market.

COMPANY:

For developing the effective marketing plan many of the company groups have been put under consideration by marketing management such as  (R&D) group, finance group, account operations group etc All these departments are interrelated with each other. The existence of better communication among these departments is necessary for the successful operation of the business because every department is interrelated with each other and they all must think about one thing that is providing value to the consumers.

Suppliers:

Considering suppliers as partners in the value delivering process must be of higher concern for most of the marketers because they are the ones who provide resources to the firm for the manufacturing of the goods for the further delivery of the values to the customers. A marketer should keep a close eye on the operations of the availability of the goods at the right time and come up with the solutions to deal with the other good shortages and delay problems in order to get away with the long term problem of consumer dissatisfaction.

Market intermediaries:

Those marketing actors which behave as a helping hand in the distribution of the goods and services to the end buyer of the products are termed as market intermediaries. Retailers, resellers, wholesalers and all the distribution channels involved are considered to be the market intermediaries

Competitors:

The company should strive to provide the values better than its competitors. So company should adopt such strategies which could target the untapped needs and position its offerings different from its competitors.

Customers:

Company before the commencement of it’s operation must identify the market it would like to target..e.g. consumer market, business market, government market, international markets etc.

As it is explained by most of the consumer behaviourists that when it comes to the exposure of the first stimulus. If the stimulus is stronger than in that case greater the intensity of the second stimulus is required in order to be noticeable. This concept relevance to the marketing is important, when marketers has to make change in the factors which is mostly perceived by the consumers as negative such as (increase in price, reduction in quality, reduction in product size).This should lie below the just noticeable difference .the change in the above mentioned factors should be to the extent that does not effect in buyer’s purchasing behaviour pattern. Whereas, when it comes to the enhancement of the (product quality, improved packaging, lower price) their intensity level should be at or above just noticeable difference in order to be perceived by the consumers more positively.

Secondary research:

The research which is conducted for some other purposes but company can be benefited by it. The researcher usually initiates its research with the collection of the secondary data. It is less costly and a convenient option for the researcher for obtaining the quick information e.g. A telecommunication company making  feasibility report for his company and requires the quick information regarding the number of the  people using mobile phones in the particular region in order to forecast the demand for its product. Company simply refers to the research conducted by the American telecommunication authority in order to get the desired information. And that information would be secondary.

Primary research:

The data collected by conducting the primary research is normally to meet the prime objective of the firm. Several approaches can be adapted in order to collect the primary data .Observational research which is primarily done by observing the people having relevance with the given situations. e.g. for the selection of the business location observation of the traffic pattern on the road and drawing conclusion out of it. Survey research which is best for gathering the descriptive information, by asking people different question regarding their preferences, attitude and buying behavior pattern. It can also be done over the phone.

All the decisions of our lives were to be taken by our parents such as what type of clothes we will wear? What type of toys we better have? Where to go? Where not to go? They were the ones. Who were the buyers and the decision makers of us.  Then the time changes, stage of bachelorhood plays its part. The preference of buying things gets changed, spending money in smoking, drinking, night clubs is normal. One wouldn’t see any bachelor investing in mutual funds, insurance and other securities but it is normal thing for the person who is living a married life. One would often see a married man while buying ladies perfume for her wife buying grocery at the general store.scuh stage of life in which Husband is accompanied by the wife and much of the buying is done by the wife for her husband. The time when you have old parents at your home buying pharmaceutical products on the regular basis would be normal. So the buying preferences get changed with the different stages of the consumer’s life cycle. So therefore a marketer before marketing its products keeps the family life cycle under their consideration the most for the better accessibility to the consumer’s needs and wants.

Though it is the discretion of the company, that whether it launches the Brand as a separate brand or endorses it with parent brand or launches it as a Sub-brand. Brands that establish strong relationships with their customers end up in generating more profits for the company. The concept of Brand architecture is of highest importance to the marketers when brand extension is take place,  Which results in the product renewals and ultimately to the positive brand imagery in the minds of consumers with the multiplicity of the brands in the market . At the time of Brand extensions the company determines with the help of brand architecture that how many Brand level has to be used in a Brand? And what are the linkages between these levels. In short the Brand architecture is that strategic tool, which simply structure the change comes in the brand because of the multiplicity of the brands in the form of Brand extensions which drives growth.

Meaning of red

Red is the colour of fire and blood which develops the association of war, danger,energy ,power and determination etc.it is a colour which is best suitable option for “buy now” or “click here” buttons on the websites and banners because of its high visibility. some can use it for the promotion of energy drinks, games cars, items related to sports and other physical activities.

Meaning of green

It is the colour of nature, which symbolizes  the Eco friendliness,faith, harmony, growth and freshness. It has healing power absorbed in it. so it can be a very handy tool while promoting  drugs and medical products, for the indication of safety.

Meaning of Blue

It is the colour of sky and sea. This is considered beneficial for the mind and soul. it symbolizes the muscularity,depth and stability and purity, it can be used for the promotion of the products and services(water purification filters,vodka,airline,airports,air conditioners mineral water etc)

Meaning of Black

It is a mysterious colour. Which is associated with power, elegance, formality death etc.it gives the feeling of perspective and depth. It is good to be used as a background colour while promoting the products.

Transit advertising is great sources of help to the marketers’ .there are two types of transit advertising inner and outer transit advertising. The advertising which is done inside the moving vehicle by distributing several pamphlets or inside structure wrapped with the particular brand advertisement is called inner advertising and the one which is done on the outer side said to be outer transit advertising. One can target the different target market with this. The buses which usually follow the routes of university, colleges and schools, if the product’s target market is teenagers or youngsters then advertisements could be imprinted on those vehicles. Similarly the social class which usually travels through buses and do not own their personal vehicle then inner transit advertising would be a better option. Bus stop and railway stations waiting area’s pillars can be wrapped with the products advertisements.